Inky Thumb is based around the idea of an “alternative wedding guestbook” where by guests leave their thumb prints on a custom designed tree with a message for the newly wed couple. I was tasked with designing their logo and business card. I wanted to create something that was inviting, warm and mirrored the purpose of the business. The design of the “thumb tree” reflects more than just the action of leaving a simple message but, the connection between friends and family.